Social Media Tactics for Your Insurance Agency

Summary:

A lot of people are telling you that your insurance agency needs to be participating in social media. Facebook, blogging, LinkedIn, Twitter. We don't argue but have to take a little exception with the gratuitous advice. Technorati, who track over 133 million blogs, noted that only 5% of blogs have received a fresh post in the last five months. If blogging were easy, a lot more blogs would be updated. Still, if you can discipline yourself to do a blog, you should. Social media are increasingly indexed by the search engines and are becoming an essential element to any SEO strategy. Independent insurance agents need to establish some modest goals and strategies for social media and set up a Facebook page; you should have a profile on LinkedIn. Twitter, YouTube and Xing are some other social media services you might want to consider. But building a fan base or network of followers will probably be slow going. What can you do right now, with minimal effort, to make social media pay off for your agency? Join us for a free webinar on May 27 to find out.

35% of all adults have a profile on one or more social networking sites, up from just 8% in 2005; 75% of adults 18 - 24 have a profile, and 57% of adults age 25 - 34 are using at least one social networking service. So now you know where those sought after consumers are. The question we will answer for you is how to use social networking to boost your insurance agency's sales revenue, right now. Your agency can, and should be capturing more, younger customers, and there is a low cost way to do it.

PAST WEBINAR

For access to a recording of the webniar, Social Media Tactics for Insurance Agents, go to the Branding section of the Insurance Agency Profit Resource Center (Confluency Solutions' clients).  Or contact Confluency for access to the recording.