Managing Website Traffic Quality with Your Insurance Agency Home Page

Summary:

Most insurance agency website home pages should be providing a bigger boost to agency results; home pages should provide reasons for website home page visitors to stick around, delve deeper into your insurance agency website, pick up the phone, and refer friends to your online resources. One key to accomplishing all that is to make periodic changes to your agency home page. The trick to getting it done is to review your objectives, put a simple plan in place, and execute that plan systematically.

Resources:

Other Resources:

• Your Insurance Agency Home Page Can Improve Website Traffic Quality (PDF)
• Comprehensive Customer Communications - including an editorial schedule template (available to Confluency customers through your Insurance Zone)
• Default Home Page Copy (available to Confluency customers through your Insurance Zone)
• Sample Agency Home Page