Website Traffic Optimization

Summary:

"Build it, and they will come." - 'The Voice', from Field of Dreams, a 1989 film about an Iowa farmer who interprets voices only he hears as commands to build a baseball diamond in the middle of a corn field.

Maximizing website traffic is not magic; it is work, but it can pay dividends. The right website structure, the right keywords, and inbound links are the foundational building blocks for SEO (Search Engine Optimization), but there is more. Local search services provide free, effective and powerful supplements to organic search traffic. Not only that, but your agency's 'offline' activities, and the way you position your website in more traditional communications will all make your website a more effective marketing tool.

Resources:

• Video Series and Webinars on SEO
• Introduction: Website Traffic vs. SEO and Conversions
• Small Tactics, Big Results: Interview with Fidelity Insurance Group
• Inside the Search Engine's Brain
• Optimizing a Website for Search and Usability
• Local Search Opportunities (The World Shrinks to Your Neighborhood)
• Other Traffic Tactics
• Your Traffic Plan
• Traffic Management Worksheet
• Website Assistant Cheat Sheet (Confluency customers only; log into your Insurance Zone for access)
• Local Search Primer (Confluency customers only; log into your Insurance Zone for access)