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You know you need
to get more out of your insurance agency web
site. But how? Before you engage someone who
may not know your agency business get answers.
54 illustrated pages including specific, easy
to implement tactics, a primer on search engines,
effective design, terms and definitions and more
in an easy to use reference format.
$15.00
+ $4.00 shipping and handling
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Some
of the links and downloads have been disabled. To dowload
the files mentioned in the book enter the security code found
on page 50 of The Idea Book.
The
Web Site Idea Book and this Additional Resource page will
be updated periodically (as should anything devoted to the
web and technology). If you would like to receive email notifications
when those updates take place, just let us know. Notify
me when chages are made Additional
Resource (some
may require a Password which can be found on page 50 of The
Web Idea Book)
Demo Web Site – Includes functional examples
of concepts and tools discussed in The Web Idea Book.
View Demo
Site
Act cFluent Newsletter – A quick hitting
newsletter for independent insurance agents providing tips
and usable information about existing and emerging technology,
consumer trends and agency practices. Sign me up.
Local Search – Each Local registry has
a free and a fee component. Start with free and make sure
you have refined your business description and information
to your satisfaction before you start using paid services.
(page 8)
Google Maps – http://bizsolutions.google.com/services/,
or go to www.google.com and
select Business Services.
Yahoo Local – http://listings.local.yahoo.com Yahoo
provides a facility for customers to review businesses,
including your agency. Stay tuned for more on this...
Live Local (aka MSN) – http://webapp.localeze.com/bizreg/add.aspx Microsoft
actually uses a third party for registering on their local
search service, Localeze.
Paid Search – As noted in The Web Site
Idea Book, you can budget a little or a lot to paid search,
get nearly instant feedback and change or stop a campaign
with a mouse click.
Google Adwords – http://bizsolutions.google.com/services Google
gets more traffic through paid search than anyone else
(more than half). Because of that bidding on key words
is a little more competitive. You may find a better bargain
and acceptable traffic levels but the set up is so easy
that we recommend you start here. (page 10)
Virtual Check – An affordable plug in
for any web site that will allow you to accept payments from
client checking accounts without having to wait for the mail.
Virtual
Check Web Site
Web Assistant Cheat Sheet – A Microsoft
Word template for setting up a quick reference sheet so your
agency web site can help with service phone calls (pages
30, 31).
Password Required to view the cheat sheet. Click here to enter your password
Animated Demonstration – Six minute, animated
demo with sound walks you through examples of the tools and
concepts discussed in The Web Idea Book.
View
Animation
Sample Copy for Post Card, Email, Newsletter,
etc. text to support e-newsletter participation, email gathering
and web site traffic and use (pages 34, 35).
Password Required to view the sample copy. Click here to enter your password
Voice Broadcasting – Call a number and
record an outbound message, upload an Excel file and schedule
dozens, hundreds or thousands of calls to your customers.
It's immediate and inexpensive and a great way to let customers
know an important email is on the way or provide other time
sensitive information.
Voice
Broadcasting Web site
News (RSS) Feeds – Automated news feeds
can be added to any web site, and while they don't replace
site content they can be an effective way to add a little
garnish to a web site. This short video explains RSS feeds
in a simple and humorous way.
News
(RSS) Feeds
Don't Make Me Think, a book by Steve Krug,
is a breezy read that takes a common sense approach to web
site usability. Don't leave it up to the 'experts' to decide
if your web site is useable. Here's a tip excerpt to give
you an idea of what the book characterizes as common sense: "If
you really want to know if your web site works, ask your
next door neighbor to try using it, while you watch. (You
bring the beer.)"
Book Web
Site
Web Meetings – You can schedule desk top
sharing sessions or launch instant meetings. It's not quite
the same as being there but it's close.
GoToMeeting
Web Site
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