Email Marketing For Insurance Agents
Coordinating and leveraging digital marketing tactics is crucial to maximizing your marketing time and budget. Let Confluency implement a marketing strategy for your insurance agency that fits your budget, goals and takes advantage of the foundation you have already built. No time? Our DFY (Done For You) solutions are exactly what you need.
Explore our packages or talk to us to find out how we Confluency can be the solution to your insurance agency marketing.
A few common digital marketing pitfalls we'll help you avoid.
- Are two websites better than one? Microsites and separate blog websites are almost always less visible in search results than your main agency website. And multiple websites can compete with each other, the resulting cannibalization rendering each individual website weaker than it would be on it's own.
- Does your social media content match your objectives? If your agency objective is to produce more commercial insurance leads then it doesn't make sense to Facebook post cookie recipes, how to make your motorcycle shine and holiday home decorations. Don't post indiscriminately, post with your desired audience in mind.
- Are your blog posts only a fraction as effective as they should be? Blog posts, if the content is good and the post pages are set up the right way, will show up in long tail search results. But you can increase blog easily boost blog visibility, website traffic and leads by leveraging those posts through other digital channels like email and social media.
- Does your social profile inspire confidence or leave consumers wanting? Part of your agency brand includes graphic elements like your logo, website banner images and social profile cover photos. Potential consumers bounce around the web as they try to decide whether to enter your sales funnel. When your visual branding is mismatched doubt is created and potential clients click on to other pastures.
- Are you ready for search marketing or social advertising? 92% of consumers read online reviews and 87% won't do business with an insurance agency with a low rating. If you agency has no ratings and reviews and other agencies do (and they do). Then paying for clicks and impressions through PPC and social advertising likely will only draw attention to your competitors instead of your agency.