SEO for Your Insurance Agency Website Isn't the Same as it Used to BE
SEO - search engine optimization - isn't any one thing anymore. It isn't just sprinkling the right keywords in the right places. In fact, there are actually several kinds of SEO.
Technical SEO
There's a lot of internet gobbledygook surrounding this one, things like meta tags, alt text, canonical URLs and page load speed. The important thing is making your website and pages easy for Google to understand and that's what technical SEO does.
All Confluency insurance agency websites are optimized for technical SEO and, each month, we apply updates to keep up with the relevant Google changes and more. After all, Google makes several thousand changes to their algorithm each year.
Make an appointment, let us show you how.
Local SEO
If your agency is like most, you are local businesses and you have a real opportunity to dominate Google search results for insurance related searches. But most of the factors that will put you at the top of local search results aren't on your website at all.
Your agency profile on Google My Business and hundreds of other online directories, reviews, and links from third party websites are just some of the factors that contribute to the leads you get from web search.
Dominating local search will generate quality leads for your insurance agency and you can manage local SEO if you have some time and a willingness to learn a few new skills. Or you could let Confluency manage local SEO for you with Confluency's Concierge Service.
Keywords and SEO
A word about what is the 'best' keyword for your insurance agency...
Searches that include the word 'best', as in 'best insurance agency', 'best business insurance', 'best insurance rates', have increased over 80% over the last several years. These searches aren't about the keyword 'best', they are about consumer intent.
Someone looking for the 'best business insurance' is going to be in the Discovery phase of shopping. There are other phases:
Discovery Searches
Do I need insurance? What kind? How much? How can I buy it?
Navigational Searches
These are searches for a specific website, web page, or business. This kind of search is the result of traditional advertising or word of mouth referrals or social media visibility
Transactional Searches
Where can I find the product? What is the best way to buy this?
The job of SEO today is making sure your insurance agency is in front of potential clients at every phase of their insurance journey. We can help with a custom SEO strategy.
Custom SEO for Your Insurance Agency Website
Sometimes you just need to break out of the neighborhood. If your agency offers products or services that need to be out in front of prospects who are beyond your immediate market area then you likely need a custom search engine optimization (SEO) campaign.
Optimizing for search engine optimization outside of your local market area comes down to two things (in addition to technical and local SEO): 1) generating quality, targeting website content and 2) securing backlinks from third party websites with high domain authority.
Talk to us to find out if a custom campaign makes sense for your marketing goals.
Custom SEO for insurance agencies are campaigns that are usually 90 days in duration or more. Fees for custom SEO vary (if they didn't, it wouldn't be custom, would it?)
We can put a proposal together just for your insurance agency, no cost, no obligation.
So let's talk.