For Immediate Release
June 23, 2005

Confluency Solutions Introduces New Tool to Help
Independent Insurance Agents Keep up with Consumer Demands,
Deliver on Best Practice Recommendations

Jacksonville, FL – Confluency Solutions announced today the introduction of cATS, cFluent Agent Tool Set, an easy-to-use web-based tool that empowers independent insurance agents to compete more efficiently and effectively against online insurance providers and deliver better customer service. cATS is currently in beta-testing and will be available in June 2005.

Confluency Solutions is headed by an insurance industry veteran whose background in marketing and e-commerce led to the development of cATS. “Although more and more agents have been creating company web sites, the vast majority are merely billboards and are missed opportunities for agents to deliver what consumers really want,” explained Kevin McDonald, president of Confluency Solutions. He added, “cATS is really a new way to think about insurance. It maximizes the inherent strengths of independent insurance agents – expert advice, personalized service and customized programs. cATs does this by starting with the customer needs; all our tools are designed to fulfill unmet consumer needs.

To keep a customer focus, Confluency Solutions has collaborated with progressive agents and industry leaders such as Joe Perry, president of JP Perry Insurance in Jacksonville, FL, who is a cATS Charter Product Development Partner. “My account executives are excited about the opportunity to keep abreast of annual reviews and changes in client needs efficiently with cATS,” explained Perry. “The tool makes important, value-added services easy to deliver,” added Perry.

The new cATS tool is also being heralded by insurance industry leaders. “Confluency Solutions started out in the insurance business and they have mature ideas on how customer needs can be fulfilled better. In some cases, it is simply a matter of letting the customer know the work that their agent does for them. Independent agents offer one of the best values anywhere to consumers, and Confluency has developed a simple tool for agents to let those customers know the good work that they do for them,” said Thomas McDaniel, president of Kemper Auto and Home.”

cATS is hosted through Confluency Solutions and requires no specialized hardware, software or knowledge from agents or consumers. The tools are flexible enough that they can be linked to web sites hosted by other parties. cATS utilizes a state-of-the-art database that allows independent agents to monitor the changing expectations of their customers. At the same time, the database allows consumers maximum flexibility in shaping tools and content to their risk management needs. License costs vary by custom options and agency size but an agency can be competing with sophisticated web tools in a matter of days starting around $2,000.

To learn more about cATS and view a product demo, visit
http://www.confluencysolutions.com or contact them at 904.807.4766.

About Confluency Solutions, Inc.
Confluency Solutions is a process and technology company with a special focus on helping small and medium sized businesses meet and exceed changing consumer expectations. They are headquartered in Jacksonville, Florida. More information is available at www.confluencysolutions.com.

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Media Contact:
Kevin McDonald
(904) 807-4766 or tstrong@cfluent.com
Editor’s Note: Screen shots and online demos are available upon request.

cATS