Insurance Agency Website Comparison Chart
Your Confluency Solutions website comes fully loaded with the latest technology, SEO engineering, content, and web security. Websites are easily customized: add or edit a page anytime, include add-ins like live chat, rating portals, and more! Contact us or call (877) 351-2600 today for a live demonstration and quote for your agency.
Featured Insurance Websites:
caplaninsurance.com
insuranceassociatesin.com
Click a to learn what your agency website solution needs to include!
- Design
- Content Management
- Interactivity
- Search Engine Optimization (SEO)
- Secure Communication
- Offline Marketing Support
- Content
- Technology Updates
- Insurance Forms
- Video Support
- Blog
- Email Marketing Support
- Social Media Integration
- Website Completion
- Website Statistics
- Web Surveys
- Event Management
- Updated Content
- Live Tech Support
- Email Hosting
- Work Flow Control
- Secure File Transfer
- Rating Integration
- Web Marketing
- Reliability and Performance
- Mobile Optimization
Design
Choose from numerous custom templates for a professional, unique look, and set up without delay. Websites designed and hosted by Confluency will make your agency look like the top notch insurance organization it is. Your agency can have a new state of the art website producing for you in 30 days with just 3 hours of your time.
Content Management
A single event - taking on a new insurance company, for instance - will mean multiple changes on your agency website - your billing page, claims page, as well as information about the new carrier like their logo or financial rating, will all have to changed. What if one mouse-click took care of everything? With a Confluency website, it does. And you are free to add new web pages or edit existing ones; or you can always talk to us about what you want to accomplish and let us suggest website changes to support almost any marketing or service initiative you can think of.
Interactivity
Three to five seconds. That's how long the average person will spend scanning a web page before they decide to move on - or stay and get a quote. The key to keeping visitors on your insurance website is interactivity. Site search, interactive insurance wizards, video, and other highly interactive website tools, give customers and prospects lots of reasons to stay on your website and visit again and again. And that's the first step to new customer relationships and better account development, retention, and referrals.
Search Engine Optimization (SEO)
Page rank and site visibility is one thing, but web traffic that converts is often another. Your Confluency Solutions web site will start with over 300 search engineered pages so your insurance agency gets found by the highest converting web searches. Blazing page load speeds and the signals and markers Google's web crawlers look for are built into every Confluency website. We optimized your website for ROI, not just "ranking"
Secure Communication
Social security and driver's license numbers, income and payroll information - the business of insurance means the exchange of sensitive, private information. When a consumer or business owner uses your website, you don't have to worry about that information being intercepted by a hacker. Confluency uses state of the art encryption and SSL certification to keep your data safe.
Offline Marketing Support
Traditional marketing initiatives like print advertising and direct mail can get a boost from a Confluency web solution and your campaign success will be easier to track with special landing pages. Expand your call to action, make it interactive, and watch conversions soar!
Content
No time to write? No problem! Confluency's web solution frees you from the burden of providing content (and since we work exclusively with insurance agents, you don't need to worry about teaching a web designer about your business). Confluency maintains a complete library of insurance content including articles, videos, product descriptions, and forms. Your Confluency website will contain over 300 search optimized pages.
Technology Updates
"It is not necessary to change. Survival is not mandatory." -W. Edwards Deming
When it come to the internet, change is constant. New services change the way people communicate, search engine algorithms change website page rank, new technologies allow web browsers to perform like a computer desktop application, and on and on. That's why Confluency continuously upgrades the technology under the hood of your website. You just worry about insurance and running your agency and let us take care of your web technology.
Insurance Forms
Building online forms is an art - ask anyone who does it professionally: When should you use radio buttons? When is a drop down list a better option? As an insurance agent, you want to capture complete and accurate information for quoting and policy changes. But if you ask too much of the customer or prospect, they will abandon your web form. Striking the right balance and providing the encryption and security necessary to comply with privacy laws is all taken care for you with Confluency's forms library of nearly 100 online forms. And all our secure forms include workflow management so you can track agency service standards.
Video Support
Have you uploaded your own videos to YouTube, Vimeo or another hosting service? No problem, they can also be added to your website. Do you need private video hosting for special videos? Confluency's video hosting and hosting service can take care of that. Your agency doesn't have any insurance videos? You will when Confluency provides your complete web marketing solution. Currently Confluency provides over 50 streaming videos with a standard website set up.
Blog
Every insurance agency should be blogging - doing so can actually save you time and it will increase your SEO visibility. There are easy ways to get started and keep posts coming - our Best Practice Series and Insurance Agency Profit Resource Center show you the way. Your new website blog will be pre-populated with over 75 posts (you pick which ones you want) and Confluency's blog administration makes it easy to add new text and video posts.
Email Marketing Support
Email marketing still delivers the highest ROI of any business development technique out there. Because it is so easy to implement a program, and the costs are so minimal, every insurance agency should have this weapon in their marketing arsenal. All you need is a little guidance and some compelling content. Confluency's Best Practice Series, the Insurance Agency Profit Resource Center, and a Confluency agency website won't just get your agency in the game, they will make you an instant winner.
Social Media Integration
What does that mean, anyway...social media integration? The answer depends on where your insurance agency is in the your social media maturity life cycle. Anyone can throw up a blog or Facebook page. Anyone willing to update the world on their hourly beverage consumption status can tweet to world. Every agency should have a social media strategy that starts with business objectives. Confluency will make it easy to put one in place and begin reaping branding and sales benefits right away.
Website Completion
We will have your new website up and running in 30 days, and the agents we work with rarely have to spend more than an hour a week while we are developing a new site. Your new website can't start earning until it is live so there is no sense in delaying your new 'producer'.
Website Statistics
How many people visit your website? What do they do while they are there? How long do they stay? Where did they come from? Answers to those questions are critical to evaluating the performance of your website; and counter-intuitively, those answers are necessary to get a complete picture of 'offline' marketing initiatives, as well as the sales and consultative dimension of routine service contacts. Every Confluency website includes a powerful analytics package to give you the answers you need to manage your insurance marketing programs.
Web Surveys
Web Surveys provide another way to touch customers and maximize retention and account sales. When insurance service survey results are good, you will have objective measures of service satisfaction that you can use to substantiate your brand claims. When survey results are sub-par, you can correct insurance service issues before they result in lost income. Confluency's survey web module provides ready-to-go surveys and the ability to quickly build new ones. All surveys are done on your website and results are packaged into reports to help you manage your agency.
Event Management
Seminars and webinars are great marketing tools for any insurance agency. And if you use them, you'll want to promote those risk management, loss control or other sessions online, let prospects and customers learn what you have to offer, and sign up on the spot.
Updated Content
Search engines (and people) like websites with content that changes periodically. The Insurance Zone administrative portal makes it easy for you to add or change content, but just in case you forget to do that, Confluency delivers regular content updates to video, insurance carrier information, product information, and articles. An insurance agency website that automatically refreshes content and technology - what a concept!
Live Tech Support
Do you want to manage your own agency website? You can, it's easy, and requires no technical expertise. But most agents are too busy to make many website changes. That's why Confluency Solutions' includes a generous amount of live support time to perform vital updates for you. And our tech support is top notch - don't take our word for it, see how our client agencies rate us.
Email Hosting
Enjoy the flexibility and peace of mind of an enterprise-class email service. A lifetime of storage at 10 GB per account, powerful spam filters that block 98% of all spam, synchronized shared calendars, web mail and the option to push mail to any hand held device...it's all part of your next email service.
Work Flow Control
You need to make sure that your service and turn-around standards are met - especially with short shelf life web quote requests. Confluency's Insurance Zone makes it easy with time-defined Multi-level notifications, elective tracking of specific customer requests, complete transaction history, and easy transaction history integration with your agency management system.
Secure File Transfer
Sometimes insureds need to get Excel, Word, or PDF files including sensitive information to you. Sometimes your agency needs to get that kind of file to your client. Email won't do - it's not secure and attachment size limitations preclude sending large files anyway. Confluency's Insurance Zone portal - for agents and consumers - has your solution.
Rating Integration
The ability to rate insurance online - and sometimes purchase an auto or health policy - is now offered by an increasing number of insurance companies and rating vendors. Let Confluency's experience guide your insurance agency to the best way to integrate these functions into your website for sales effectiveness without diminishing the important consultative role an independent agent plays in insurance purchase decisions.
Web Marketing
A great website is a prerequisite to successful insurance sales and marketing today, but it isn't enough. That's why Confluency continuously updates marketing tactics in the expansive Insurance Agent Profit Resource Center. Templates, guides, video tutorials, live monthly webinars, and a plan for your insurance agency mean you will make the most out of your website, email marketing, and social media; and you will get even more ROI from your website. Your Confluency Account Manager will work with you individually to identify the best tactics for you based on your objectives, capacity, and the complementary marketing efforts you have in place.
Reliability and Performance
A slow moving or inaccessible website means lost income - depending on who is looking for your agency online, that income can be substantial. Confluency uses dedicated servers and sophisticated 24/7 monitoring so we can assure a 99.9% up time rating. All data is backed up on separate servers, so that in the unlikely event of a server failure, your insurance agency website will be back up in running quickly. And intelligent use of cloud computing and cutting edge web engineering mean that even graphics or video laden web pages load quickly so visitors never have to wait for your content.
Mobile Optimization
Every Confluency insurance agency website comes with a specially optimized mobile version to make sure both the mobile user experience and mobile search optimization are both maximized. After all, smart phones and iPads mean more and more people will be away from their desk when looking for insurance solutions.
*Other fees, and substantial discounts may apply. Confluency will prepare a detailed proposal on request. A detailed proposal will be provided on request. Other fees may apply.
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