Insurance Agency Website Comparison Chart

Compare everything you get with Confluency's Gold and Silver insurance agency website packages. And for a lot less than you might think: prices start at under $100 a month for agencies with four or fewer employees!

Contact Confluency to schedule a demonstration to decide which website package meets your insurance agency's marketing needs!

Phone: (877) 351-2600 - ext 1

Ease of Use

Content Management Systems built specially for insurance agents make it easy to quickly generate new web pages and quickly perform important updates, saving time and improving lead generation. Many updates are as easy as checking a box.

×

Automatic Updates

Everything changes, and quickly: consumer behaviors are shaped by new technology and experiences, Google and other search engines constantly update their algorithms and services and new marketing opportunities require new website features. All of these updates are included in Confluency's subscription service. A low cost website could become obsolete within months of signing a contract.

×

Security

There is security and there is security. At a minimum, data sent to you through your website should be encrypted and stored on a secure server. Confluency does that. But staying one step ahead of the hackers requires constant vigilance and some platforms, like Word Press, are targets for hackers just because of the sheer volume of platform users, and websites built on generic content management systems require even more vigilance than specialty platforms built for a narrow class of businesses like insurance agencies.

×

Work Flow Management

What happens when a quote or service request is submitted to your agency through your website? That depends on your agency work flow. Confluency's website platform has built in work flow control, so you can easily merge website requests into your agency work flow and manage standards with: request notifications at the category or item level, back up notifications, one-click response to the prospect or customer, one-click convert to PDF, file attachment, and more.

×

Social Media Integration

Adding buttons and widgets to link your site to your Facebook, Google+ and Twitter accounts is a great starting point. But if you want really integrate social media with your website, the transactional piece of your agency's digital collateral, you need to message consumers at the point they are most satisfied with your agency. Confluency's unique social survey feature does that.

×

Search Engineering

Most generic and low cost websites cut corners when it comes to search engineering, rendering many agencies invisibile when a consumer is performing web searches for insurance alternatives. Saving money by cutting corners here is like buying minimum limit auto insurance - it might save money up front but will cost you later. Even when URLs, meta data, and site mapping are done correctly, updates by Google and other search engines require modification to those website elements. Confluency's standard subscription service takes care of that for you, low cost and generic alternatives don't.

×

Consumer Portal

All website transactions are stored securely and can be accessed by consumers. Plus, your agency has the ability to 'drop' files into individual consumer portals, files like ID cards and supplemental applications. Customers can access these documents wherever they are, no matter what device they are using.

×

Secure File Sharing

Sometimes, you need to send files to clients that contain sensitive information. Email isn't secure, but Confluency websites are. Just drop that file into the client portal and you are done.

×

Smart Phone and Tablet Websites

Confluency insurance agency clients have had mobile optimized websites for over seven years, we were the first in the industry to provide them to insurance agents. Today, mobile devices come in a variety of sizes and operating systems. Confluency's servers automatically detect the type of device used and serve up the optimal website version. This is even more important than it was seven years ago - today, the majority of internet search is done on mobile devices.

×

Complete Form Library

Insurance agency forms need to be secure, but they aren't any good if they never get completed. Confluency's quote and service request forms come in long and short versions and always give your agency the option to follow up, even if the website visitor bails before finishing.

×

Survey Builder and Auto Surveys

Create surveys right on your website or take advantage of the claim, lost business, or service report card surveys already included in the Confluency package. And when you use the service report card survey card, you don't even have to remember to send it out - it happens automatically.

×

QR Codes

It isn't only web search that brings visitors to your website. Print advertising also drives website traffic and QR codes are the link between the print world and the web. One quick scan with any smart phone and the print reader is whisked to the video or other interactive web page of your choice.

×

Analytics

How do you manage your website to maximize leads? By knowing how long visitors stay on your website, which pages they visit, and where they came from, among other things. Website analytics will tell you that and more, that's why all Confluency websites have Google Analytics installed.

×

Search Optimized Employee Directory

Make your agency employee directory do double duty. On the one hand, it should be easy for people to find contact information on your website. But people will also search for producers, owners and account managers using Google or other search engines. One of the pages they should find is your employee profile on your insurance agency website. With Confluency's search optimized agency directory, they will.

×

Rich Snippets (Structured Data)

Getting your web pages to show up in search results is only half the battle. If insurance seekers don't click-through to your website from search results, there is no lead and nothing happens. Rich snippets provide web searchers more information about your web pages and increase click-through rates...and leads.

×

Marketing Support

Your website is the transactional hub for digital marketing, but it doesn't work alone; email, social media and traditional communication channels need to be coordinated with your website asset so that you get maximum ROI. Confluency provides a wealth of support resources including how-to guides, videos, and live webinars. Plus, your monthly support can include phone consultations with your account manager.

×

Technical Support (Phone, Email, FAQs)

Confluency's websites are easy to use and easy to update, but sometimes, you need a little help, and we're here for you to provide it, by email, phone, or screen sharing. And our insurance agency customers love it, check out our support survey results: http://www.confluencysolutions.com/support-survey-results

×

Conversion Optimization

Surprisingly few insurance website providers understand what converts a website visitor to a lead. Getting someone to your agency website is only part of the battle. Once there, they need to call or complete a form before they become a lead. Page layout, the type of graphics used, and even language and placement all contribute to conversion success...or failure. Confluency gets that, and embeds conversion optimization principles in key web pages.

×

Blog Posts

Blog posts help your customers get answers and they help your agency staff provide better service. Plus, blog post content is the foundation for content marketing and gives you what you need to make connections and create visibiltiy in other digital channels like social media.

×

Over 300 Pages of Content

Low cost websites are low cost for several reasons, and one big reason is they skimp on content. Not Confluency's websites, though. Out of the box, your agency website will be complete, with insurance product descriptions, over 75 blog posts, FAQs and videos. Something for the search engines to index, and something to keep your website visitors engaged, until they become leads.

×

Business Neighbors

Securing back links to your website is a big SEO factor, it raises your insurance agency's visibilty in search and results in more leads. Confluency's Business Neighbors adds a local business directory to your website and makes it easier to obtain these vital back links.

×

Target Market Pages

Consumers search for insurance products by name, like 'car insurance' or 'business insurance'. But they also search for information about insurance based on who they are, like 'mature driver' or 'law office'. Your website needs to present the information both ways to maximize search results and leads, and Confluency's Target Market Pages are designed to do exactly that.

×

Insurance Wizards

Confluency websites include a number of interactive tools - Wizards - that help visitors determine their insurance needs or help your agency perform reviews. The Wizards save you time and increase website engagement, which leads to, well...leads.

×

Testimonials

Testimonials add rich search content to your website, making you visibile in search for a greater variety of search terms. Testimonials are also a powerful influencer, helping website visitors move further into the sales funnel. Confluency includes a built-in testimonial feature, so all you have to do is copy and paste.

×
Feature Confluency Solutions Gold Confluency Solutions Silver Low Cost or Generic Website
Ease of Use
Automatic Updates
Security
Work Flow Management
Social Media Integration limited
Search Engineering limited
Consumer Portal
Secure File Sharing
Smart Phone and Tablet Websites
Complete Form Library limited
Survey Builder and Auto Surveys
QR Codes
Analytics
Feature Confluency Solutions Gold Confluency Solutions Silver Low Cost or Generic Website
Search Optimized Employee Directory
Rich Snippets (Structured Data)
Marketing Support limited
Technical Support (Phone, Email, FAQs) limited
Conversion Optimization limited
Blog Posts limited
Over 300 Pages of Content limited
Business Neighbors
Target Market Pages
Insurance Wizards
Testimonials optional

Page Categories: