Insurance Agency Website and Digital Marketing Blog

Over 30% of insurance agencies either have no website, or just as bad, a non-functional one. Today more than ever an agency website is the crucial digital hub for your marketing efforts, on and off line.

Marketing is essential for new clients today and the future growth of your insurance agency. Outsourcing major portions of that effort make more sense than keeping it in house for most insurance agencies.

Even if the same person in your insurance agency is responsible for both marketing and sales, it's important to think about them separately. If marketing and sales responsibilities are split between two or more employees, coordination is the key to making marketing aid sales.

The platforms your agency uses for digital marketing are the critical first decision to implementing successful marketing and getting the most from your website and social media activities.

Increasing visibility to local audiences is a key for generating growth an insurance agency. After all, the people who are most likely to use your services are going to be local to you, so you want to make it as easy as possible for them to find you. But, if you're like many smaller and mid-sized agencies, you're probably wondering what exactly can be done to become more visible to this vital local market.