Insurance Agency Website and Digital Marketing Blog

Artificial Intelligence tools, as they stand today, have a number of beneficial business applications, not the least of which is in the marketing area. But adding tools without a unified strategy has hidden costs and missing inefficienies.

"Businesses will make more money and be more efficient if they move quickly to adopt these AI agents," - Eric Schmidt, former chairman and CEO of Google.
Integrating AI into everyday insurance agency and business processes can improve efficiency, sales and customer satisfaction, bolstering the bottom line. But if we don't pay attention to the changes coming to search and SEO, the changes could be devastating.

More and more insurance agencies are learning how to put artificial intelligence - AI - to work and save time while getting more done. It's hard to know what kind of future AI will lead us to but AI in the right here and right now can be like hiring that extra employee you need but can't find or afford.

In the last few weeks I have had conversations with friends or family about their insurance. Their biggest anxiety? Not knowing what to expect next and when.

Facetime is hard to come by... unless you are using video. Video email, video testimonials and more are simple to incorporate into your everyday insurance agency processes. And the bottom line impact can be dramatic.

Checklists. Pilots use them. Surgeons use them. NASA uses them. Your insurance agency should use them too.

We don't often think of video when we think of search engine optimization. But video is a powerful way to get your insurance agency found in search results and it's a tactic that few, if any, of your local competitors have figured out.

Someone in your insurance agency has to be responsible for getting and keeping clients. But who, and how should your insurance agency go about putting together a great marketing plan? If you have these questions, we have a blog post just for you.