Insurance Agency Website and Digital Marketing Blog

Claiming and updating your insurance agency's Google Business Profile is table stakes for search visibility and lead generation. But sometimes, based on your agency's appetite for leads and your local competition, you may need to add a little more. Read on for five ideas that will move the needle in your competitive favor.

There are a lot of moving parts to an Google Ad campaign - keyword research, bid adjustments, writing ad copy, doing A/B testing... it's easy to overlook arguably the simplest component to a campaign - the landing page. Facebook ads run on user attributes rather than keywords but the same thing applies - it's easy to overlook the landing page. But a good landing page is one of the two or three most essential elements when it comes to maximizing advertising ROI.

There are a number of facets to a video marketing strategy including SEO, YouTube optimization and using video testimonials to boost the performance of digital ads. But the easiest place to start with video marketing for most insurance agencies is with video proposals and renewal reviews.

Testimonials aren't reviews and reviews aren't testimonials. Learn the differences, how to put each to the best use, and avoid pitfalls.

Efficiency in any insurance agency is important when it comes to profitability and sanity. But don't forget to keep your clients at the center of your efficiency-centric business decisions.