Insurance Agency Website and Digital Marketing Blog

Showing up in search results is wonderful, getting leads is better. We all tend to get locked into that old page one of search results... does our insurance agency website show up there? Suppose you accomplish that. Then what? If that's the end of it, very little has been accomplished. If that page one search result appearances leads to a phone call or a form submission, then you have something.

The search optimization conversation has been about keywords, meta tags and backlinks for so long now that we tend to overlook the free, inexpensive and simple things we can do to get more website visibility, traffic and leads. Here are the top seven.

About a year ago I started randomly asking insurance agents about their new client onboarding communications, the kind of contacts they made with new clients post sale. The most common answer I got went something like this: they get a dec page and a bill from the insurance company. The second most common response was 'we send a thank you card in the mail'.

There are some simple, almost cost free things that insurance companies could do for their agents that would boost their online visibility. A few carriers are already doing many of these things now, but if not, here's five you may want to discuss with your marketing rep.

How many times have you asked yourself this question: "What makes my insurance agency different and better than the alternative?" How many times did the answer come back, at least in part, with something like this: "We provide superior personal service and we have choice among the insurance companies we represent." But do we really offer great service or is it just good enough to be better than the consumer's most recent dissatisfaction?