Insurance Agency Website and Digital Marketing Blog

Insurance digital marketing is constantly evolving, with new tools and new competitors joining the game all the time. Google's foray into the agency business should make us all stop and think: how can we compete with a Google insurance agency? There is a way to do it.

An insurance agency marketing today needs a good website and some programs and campaigns to drive traffic to that website and generate leads. But some digital tactics may not only not work, they may move your agency backward.

Your insurance agency's NAP data - name address and phone - is central to how customers and others locate and contact your agency. Today your NAP data also includes your website address, even though the W isn't part of the shorthand acronym.

You wouldn't have a carpenter fix a plumbing problem. Assigning responsibility for insurance agency website to the IT person is the same thing.

Most insurance agencies are local businesses and have a role, big or small, noticeable or impactful, in the communities where they do business. That rol is part of the agency brand.