Insurance Agency Website and Digital Marketing Blog

If you haven't made plans to include video marketing in your insurance agency's marketing mix, you should. It's inexpensive, high gain, easy and, yes... fun.

A lot has changed in the last few years when it comes to effective marketing - and sanity maintenance - for an independent insurance agency. Take a trip down memory lane as we arrive at the essentials for 2023 and download a handy marketing checklist for your agency.

Google makes it easy for any insurance agency to jump into Google Ads. But you should pump the brakes before launching a campaign - without looking at a few critical factors Google Ads can be a black hole for your marketing dollars. Done right, an Ads campaign can pay dividends.

For over 15 years a good way to get on page one search results has been to show up in the local pack. That hasn't changed and neither have the factors that will get your insurance agency there.

Recently, AutoOwners Insurance has required all the insurance agents who represent the company to have a DMARC record set up for all their insurance agency's email domains. So what is it, and what are the options?