Insurance Agency Website and Digital Marketing Blog

Search and display marketing, commonly referred to as PPC (pay-per-click), is every bit as nuanced as commercial insurance. You wouldn't recommend a business figure out their insurance program on their own and we wouldn't recommend you try to learn and manage your agency's PPC advertising. On less you have a lot of time to burn...

Leads don't generate commission dollars and pay the bills until they convert. Before you throw money at lead generation make sure you have some solid tactics for maximizing conversions.

If you haven't already established your insurance agency's 2019 marketing strategies, it isn't too late. We have a few here for your consideration.

Change at the speed of digital means a website that's more than a few years old is probably harming your insurance agency's online visibility and lead generation. We have five signs for you that it may be time for a change.

There is a place for search marketing (or PPC, or paid media - call it what you like) in your insurance agency's marketing arsenal. Don't let common misconceptions hold you back.

Responding to online reviews - both positive and negative - is a key component to managing your insurance agency's reputation and getting future leads.

As you look forward to your insurance agency's 2019 marketing plans, it's instructive to look back on what did work and what didn't in 2018, as well as demographic changes on the 2019 horizon.

If you agency doesn't have a secure, mobile-responsive design website, you are probably losing ground to the competition.