Insurance Agency Website and Digital Marketing Blog

You can't learn SEO in 90 seconds but you can learn what you need to know to improve your agency's search visibility and capture more leads.

SEO and PPC are the main tactics that leverage your insurance agency's primary digital asset, your website. Both have a place but it's important to understand some basic differences between the two before you jump into either.

Marketing strategy, the right tools to execute the strategy, the right people to implement and manage your insurance agency's marketing plan, the right dashboard to measure progress and success...it can be exhausting; that is, without help.

Your insurance agency's reputation often starts with the star ratings found in search results and extends through to the impression your website creates - all this before anyone has ever talked to one of your agents.

Effective and memorable insurance marketing campaigns often have nothing to do with insurance ata all.

Organic reach on Facebook isn't dead, you just need to be more responsive to your audience to get noticed...and the really good news is that you can easily target hyper-relevant posts to your perfect audience.

Over 30% of insurance agencies either have no website, or just as bad, a non-functional one. Today more than ever an agency website is the crucial digital hub for your marketing efforts, on and off line.

Marketing is essential for new clients today and the future growth of your insurance agency. Outsourcing major portions of that effort make more sense than keeping it in house for most insurance agencies.